Welcome to our second edition of “Meet the Mind’s Behind Mindable”. This is an opportunity for our readers to get to know our staff better. To learn what challenges they take on and what makes them tick. This time we have the great pleasure of showcasing our Lead Developer, Edward (also known around the office as Eddy, “my hero”, tech whiz and many other complimentary titles).

Eddy is one of the senior staff here who has been with the company for many years and has been here through the ups and downs. He is someone that the staff look to for advice or to help solve their issues (not always tech related!). I think I can safely say he has “saved” everyone around the office at least once in their time at Mindable. He is level-headed, driven, has a wicked sense of humor and is one of the top 3 best ping pong players in the office.

Everyone, meet Edward!


Edward McIntosh



What is your role at Mindable and what does it entail?

I’m the Lead Developer. But you can say I’m a “Jack of all trades”.

I manage our wonderful outsourced team out in India, monitoring their projects, and progress. As well as project planning from the server/infrastructure level to the html / css level… wherever is needed.

I’m constantly working on optimization. Adjusting server settings, or finding new ways to save bandwidth, while still delivering a top-notch user experience. We handle +1 million page views a day across all of our systems, so the slightest problem can have massively cascading effects on our user experience.

I’m also involved with our email program. We send out 80+ million emails a month, and it’s a big job. We’re constantly reviewing our metrics for inboxing, delivery, complaints, etc to make sure we’re as compliant and effective as possible.

How long have you been with Mindable?

I’ve been with Mindable since March 2014.

Why did you decide to join the Mindable Team?

I’m not going to lie, I had no idea what I was getting into. I was miserable at my last job, working for a startup that didn’t have very much growth potential. I was constantly browsing job postings and came across one that caught my eye. They asked for a “Rockstar” employee. And for some reason, I knew that was the culture I wanted to be part of. Not because they were using startup buzzwords, but the fact that this one line was thrown into an otherwise rigid posting. After applying, it was the only position I was excited over its potential.

A short while later I got a call for an interview. I met Daniel, Nolan, and Vitaly for the first time, and knew that this was the kind of place I wanted to work at. A young company, with insane aspirations, and the capacity to actually do what they’re talking about.

I didn’t even care what I was applying FOR. I thought one of the websites Mindable runs was an astronomy website and was researching astronomy for the 2 weeks before I began.

What is your favorite part of your job?

There’s never a dull moment. I might not have an interest in our subject matter. But on the technical side, there are always new technologies to explore. And technically challenging scaling issues to overcome.

Then there’s the bonus of the relaxed open office, nerf dart wars, ping-pong, free and unlimited coffee, and a group of like-minded people I could consider friends before I call them “colleagues” who are all working together to make something awesome.

In your personal opinion, what makes Mindable and coming to work so great?

I don’t feel like I’m ‘at work’ very often. Instead, I’m just at a place I like to go and be challenged.

What do you do in your spare time?

Is it sad that programming and technology is my hobby? I’m constantly tinkering, developing, learning about my craft.

What is one thing your coworkers don’t know about you?

I’m an enigma wrapped in a riddle …

Also, I’m a Whack-a-Mole king. Put me next to any whack-a-mole game at a carnival, and be prepared to see a steady stream of crying children and adults.

What is your favorite quote you live by?

“I used to be with it, but then they changed what ‘it’ was, and now what I’m with isn’t it. And what’s ‘it’ seems weird and scary to me.” – Grampa Simpson

It gets more relevant every passing year.

Lead Developer, Edward, and the technical team brainstorming away…